Guerrilla marketing put your advertising on steroids

By March 2010, Bridgeway was also financing what looked increasingly like a private war against the LRA — and Invisible Children’s fingerprints were evident on these more overtly militaristic initiatives as well. When Davis began searching for military contractors to train Ugandan troops hunting for Kony, Poole put forward the name of Eeben Barlow, a veteran of the Civil Cooperation Bureau, South Africa’s apartheid-era covert government military unit that carried out assassinations. After the end of apartheid, Barlow had earned some renown as founder of the private military contractor Executive Outcomes, which fought in civil wars in Sierra Leone and Angola and was fictionalized in the 2006 film “Blood Diamond.” Davis hit it off with Barlow and, between March 2011 and January 2012, his new company, STTEP International, trained hundreds of Ugandan troops.

A live demo of the game debuted at E3 2008, with narration by Volition producer Rick White. Many of the game's features were presented during the demo. At the 2008 Penny Arcade Expo , a multiplayer demo was shown. The demo showed off the game mode "Team Anarchy", and "Damage Control", as well as some backpacks that the player can equip for certain powers. In mid-2008, Volition opened a private multiplayer beta to Microsoft to see what needed to be fixed or added. Friends and family codes were sent to survey participants on July 30, 2008. Volition confirmed that IGN had distributed up to 25,000 codes to expand the beta further via paid public membership. Public keys for the Xbox 360 version were released through Fileplanet . The Beta on Xbox Live came to an end on August 29 at 3AM EST. [9]

As for the TV remote—let me ask you a question. How many times have you gone to a hotel, turned on the TV and had absolutely no clue as to the number of your desired channel? Most hotels do provide a channel listing somewhere in the guest services book, but its impossible to find and most people don’t find it worth the effort. The solution? Prior to that big conference or expo, visit the host hotel and make a list of the channel number for each television network provided, and have it professionally printed with your company name and logo prominently displayed. As with the coasters, ask the hotel maid or management to place your channel guide under each remote for the weekend of the conference. Just about everyone attending that expo (and some who are not) will be looking at your name and logo quite a few times over the next few days.

Guerrilla marketing put your advertising on steroids

guerrilla marketing put your advertising on steroids

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